Freeze-dried instant coffee

Just add
hot water.

Bold, smooth and ready when you are.

Shop the collection

The comparison

What a cup really costs.

Rough, illustrative estimates.

Illustrative comparison of instantly.coffee, a coffee machine, K-cups and a coffee shop
Featureinstantly.coffeeCoffee machineK-cupsCoffee shop
Equipment costNoneMachine to buyBrewer to buyNone
Rough cost per cup est.~$0.30container · ~$0.55 packet~$0.50–$1~$0.60–$1~$4–$6

* Estimates for illustration only; actual savings vary by product, region, and how you drink your coffee. Our figures use placeholder prices: a $14 container making about 50 cups, and a $26 box of 50 packets.

Our story

Get that fix at home.

I was just like you. I was always craving that caffeine kick, and stopping to get it slowly became a routine. Before I knew it I was on autopilot: into the drive-through line, then back again the next day. That routine was hard to break, and all that sitting and waiting was wasting my time and my money.

Then I found the simple fix. No machines, no K-cups, nothing to buy or clean. I just add hot water. A cup of great coffee is ready in seconds, and I’m enjoying it in my car, at home, anywhere.

Now I treat myself on the weekend. If you’ve been stuck in the same loop, I’d love for you to try it. Put your coffee in a cup, add hot water, and see for yourself.

However you enjoy your coffee, we have a cup for you.

Now you can save money and time, and get that fix at home.

— Brian, the founder, instantly.coffee

Shop the roasts

Instant coffee containers

Pick your roast.

Each 3.5 oz container makes about 50 cups. Prices and specs are placeholders.

instantly
.coffeeClassic
Bestseller

Classic Roast

Balanced, with toasted nut and milk chocolate notes.

$14
instantly
.coffeeDark

Dark Roast

Smoky and deep with a velvety finish.

$15
instantly
.coffeeVanilla
New

Vanilla

Real vanilla woven through a silky medium roast.

$16
instantly
.coffeeDecaf

Decaf

Swiss-water processed. Clean, with none of the jitters.

$15

Single-serve instant coffee packets

One packet.
One cup.

Grab a packet and go. Nothing to measure.

  • Office
  • Travel
  • Camping
  • Hotel room

Prices are placeholders.

instantly
.coffee20 packets

20-count box

Pocket-size box. Mix and match roasts by box.

$12
Best value
instantly
.coffee50 packets

50-count box

Our lowest cost per packet.

$26

Loved by early sippers

Sample reviews

Sample testimonials for demonstration only.

★★★★★
“I stopped buying café lattes. This is that good.”
Sample Customer A
★★★★★
“The dark roast is unreal.”
Sample Customer B
★★★★★
“Iced vanilla over oat milk is my summer.”
Sample Customer C

Get 10% off your first container.

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FAQ

Instant coffee FAQ

What are the packets?

Single-serve stick packs in boxes of 20 or 50, in Classic, Dark, Vanilla and Decaf. Placeholder specs.

How much coffee is in a packet?

About 1 teaspoon (placeholder spec) per packet, enough for one 8 oz cup. Use less water for stronger coffee.

What size cup do I use?

It’s designed for a 12 oz or 16 oz paper cup with a lid. For a 16 oz cup, use a slightly stronger spoonful or two packets. Ratios are placeholders until final product specs.

How is this different from regular instant coffee?

Most instant coffee is spray-dried. Ours starts as small-batch single-origin coffee, dried at low temperature to keep its aroma and sweetness.

Does it work in cold drinks?

Yes. It dissolves in cold water and milk, so iced coffee is easy.

How much caffeine is in a cup?

About 120mg per heaping teaspoon for caffeinated roasts; Decaf has under 3mg.

Can I actually buy something here?

Not yet — this is a demo storefront. The cart is client-side only and no payments are processed.

How long does a container last?

Unopened, 24 months. Once opened, enjoy within 6 months for best flavor.